Acting hasn’t been Heughan’s only passion in recent years. Apart from his Outlander fanbase, Heughan has built up a nice following with his whisky brand The Sassenach. According to an interview Heughan did with Town & Country, Heughan first launched his Sassenach in 2020 through the Great Glen Company.

“I set up the Great Glen Company to produce products that I believe in, using my heritage and passion as inspiration,” he said. “We are currently working on my brand of whisky with our first announcement soon. First stop is obviously the lifelong dream of having my own dram.”

Sassenach has been more than a success for Heughan. Since its inception, it’s won the actor a Double Gold award at the San Franciso World Spirits Competition. Heughan also won the Best In Class at the New York World Wine & Spirits Competition, and Gold at the International Spirits Challenge.

Very recently, The National reported that Heughan added another award to his shelf. Online whiskey retailer Master of Malt gave The Sassenach brand a top championship, which was determined by public votes.

“We wanted to create a fair competition where we let real people choose who should be crowned their favorite that year,” social media manager Charlotte Gorzelak said. “Throughout the competition, only votes from our followers and via our website have the power to either knock out or take the brands included to the next round.”

In Outlander Jamie calls Claire Sassenach as a term of affection .