Is Scotland still getting the benefit of the ” Outlander effect “?
The “Outlander effect” refers to the phenomenon where a popular book series or television show has a significant impact on tourism to the locations where it is set. It is named after the book series “Outlander” by Diana Gabaldon, which was adapted into a successful television series. The first half of Season 7 of Outlander has been broadcast on television on Starz in the US and Lionsgate in the UK . This phenomenon also occurred back in the 90s when the Braveheart film came out .
As the owner of a private tour company with 5 years experience of Outlander tours , the answer to the question has to be a resounding yes – Scotland is definitely still getting the benefit of the ” Outlander effect ”
In the case of “Outlander,” the story is set in various historical and picturesque locations in Scotland , notable Lallybroch ( real life Midhope Castle ) , Jamie Fraser’s ancestral home . The TV series, in particular, showcased the beauty of the Scottish landscape and historical sites, and this led to a surge in tourism to Scotland, with fans of the show wanting to visit the locations featured in the series. This boost in tourism had a noticeable economic impact on the areas where the show was filmed, as it created jobs and generated revenue for local businesses. Season 8 is set to the last season of Outlander . But does the story end there ? There are rumours of a movie to cover the story of Claire and Jamie in books 9 and 10 of Outlander . And a prequel has got a green light so production will start soon on that .
The Outlander effect is an outstanding example of how popular culture, such as books and television, can influence travel and tourism trends by inspiring people to visit places they’ve seen or read about in their favourite stories. It demonstrates the power of storytelling and media in promoting tourism and generating interest in specific destinations.
These castles have provided the backdrops for bloody battles or famous films, and are the most popular castles in Scotland
Stirling Castle.
Midhope Castle.
Blackness Castle.
Doune Castle.
Mel Gibson decided to direct the film, as well as star as Wallace. Braveheart was filmed in Scotland and Ireland from June to October 1994. Book your Braveheart tour online
Yes, Midhope Castle is the real life location for Lallybroch , the ancestral home of Jamie Fraser . You can visit Lallybroch on our unique Outlander tours . Lallybroch, or Broch Tuarach, is Jamie’s fictional home in the series.
Outlander tours from Edinburgh can be booked online . In real life it’s an ancient 16th-century tower house outside Edinburgh. The castle stars in a number of Outlander episodes as the ancestral home of Jamie Fraser , played by Scottish actor Sam Heughan . You can visit the castle on one of our tours and take a look around the outside . Unfortunately the inside of Lallybroch is derelict and not accessible at the moment , although plans have been announced to build accommodation inside the castle . 
What is Broch Tuarach ? And can you take a tour to it ? It is an old broch on the land, Broch Tuarach means “north-facing tower” in Gaelic. Lallybroch, as the estate is known among those who live there, in turn means “lazy tower”. Lallybroch , ancestral home of Jamie Fraser , is also known as Broch Tuarach .
Broch Tuarach tours can be booked online . For last minute bookings phone / Whatsapp us on +447305-294773
Discover more from Private Tours Edinburgh
Subscribe to get the latest posts sent to your email.