The “Outlander effect” refers to the phenomenon where a popular book series or television show has a significant impact on tourism to the locations where it is set. It is named after the book series “Outlander” by Diana Gabaldon, which was adapted into a successful television series. The first half of Season 7 of Outlander… Continue reading Is Scotland still getting the benefit of the ” Outlander effect “?
The BBC have reported that tourism is booming in Scotland , not least because of the Outlander effect. But is that , as they claim , really a double edged sword ? I am quite surprised to see the BBC publishing this article based on rather flimsy evidence . Is this their attempt to emulate… Continue reading Is the the Outlander effect really a “double edged sword” ?