Is Scotland still getting the benefit of the ” Outlander effect “?

October 2, 2023 by Castle Tours of Scotland

Midhope Castle , Lallybroch , is getting prepared for filming seaon 7 of Outlander in September 2023

The “Outlander effect” refers to the phenomenon where a popular book series or television show has a significant impact on tourism to the locations where it is set. It is named after the book series “Outlander” by Diana Gabaldon, which was adapted into a successful television series. The first half of Season 7 of Outlander … Read more

Is the the Outlander effect really a “double edged sword” ?

July 12, 2021February 17, 2020 by David

The BBC have reported that tourism is booming in Scotland , not least because of the Outlander effect. But is that , as they claim , really a double edged sword ? I am quite surprised to see the BBC publishing this article based on rather flimsy evidence . Is this their attempt to emulate … Read more