Is Scotland still getting the benefit of the ” Outlander effect “?
The “Outlander effect” refers to the phenomenon where a popular book series or television show has a significant impact on tourism to the locations where it is set. It is named after the book series “Outlander” by Diana Gabaldon, which was adapted into a successful television series. The first half of Season 7 of Outlander has been broadcast on television on Starz in the US and Lionsgate in the UK . This phenomenon also occurred back in the 90s when…