Outlander star Sam Heughan launches Sassenach Tartan

Outlander star Sam Heughan , Jamie Fraser , launches Sassenach Tartan to celebrate release of The Secret Life of Tartan book.

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OUTLANDER star Sam Heughan has announced his Great Glen Company will be launching a brand new tartan.

The Scottish actor took to social media to make the announcement as he showcased the new Sassenach Tartan in a smouldering snap.

In the pic Sam can be seen modelling the design in a scarf – while another pic declares the “thread counts incorporate Sam Heughan’s date of birth – like a vintage dram it is important to know where, when and hot it was made”.

Sam wrote: “With the release of the wonderful The Secret Life of Tartan by Vixy Rae (available now!) – we are also announcing the launch of the official Sassenach Tartan!!

“A unique new tartan, designed and crafted in collaboration with the brilliant Prickly Thistle Scotland.”

And it looks like fans aren’t the only ones who can’t get enough of the new design, with fellow castmate Duncan Lacroix putting in an early order.

He said: “Not too shabby. I shall expect mine waiting for me in my trailer next week on wrap day.”

Fans flocked to the post with some offering their congratulations to the Scottish actor.

One said: “Another venture, your are everything, congratulations!”

While one follower wrote: “Looking dapper!”

And one Instagram user added: “There is no end to the Sassenach merch.”

Fans of the hit time travel drama will be able to get their hands on the Sassenach Tartan later this month.

We previously told how Sam and Catriona ( Claire ) hailed the new cast members joining the fifth season of the hit time travel drama.

The stars praised the new actors – telling fans that they “knock it out the park” in the new season.

 Outlander’s Sam Heughan takes centre stage in teaser for new series

It came after we reported how Outlander scooped the title of most bingeworthy show in the world.

Outlander season five is set to hit TV screens next year – with fans waiting in anticipation for Droughtlander to end.