A twenty-five million pound campaign to help pay for a radical overhaul of part of Princes Street Gardens has been launched with the support of Game of Thrones star Iain Glen.
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The Edinburgh-born actor has recorded a voice-over for an animated film which has been unveiled to coincide with the kick-starting of at least three years of fundraising. The Quaich Project.
The Quaich Project, as the revamp will be known from today, will create a new arena for open-air concerts and events in West Princes Street Gardens, replacing the existing Ross Bandstand at the heart of “a landmark space that makes a clear statement as a welcoming, diverse, historic and forward-thinking destination”. Named after Scotland’s traditional cup of friendship, the new identity is said to have been inspired by the bowl-shaped topography of the gardens, which host the fireworks finale of the Edinburgh International Festival and the centrepiece concert of the city’s Hogmanay celebrations. The Ross Development Trust, which was created by former Edinburgh Playhouse owner Norman Springford after he offered to help pay for a new venue, said the planned overhaul would make the gardens “truly world class”. Mr Springford, who has offered to pay £5 million towards the cost of The Quaich, declared: “Our ambition is to create a space that says something about us as a nation – a place we can all be proud of.” As it will look after the transformation The trust, which says it wants to “bring people together in new ways to celebrate one of Scotland’s finest green spaces,” hopes there will be a hike in the number of people using the gardens, by opening up the area currently occupied by the bandstand for daily use, as well as overhauling the wider landscape. The campaign and brand have been developed by The Edinburgh-based advertising and design agency The Lane, whose previous clients include Edinburgh Airport, ferry company Caledonian MacBrayne, biscuit manufacturer Border and Scottish dairy firm Graham’s.
Read more at: https://www.edinburghnews.scotsman.com/news/entertainment/game-of-thrones-star-launches-25m-princes-street-gardens-transformation-project-1-4893077